"Fast & the Furious 6" is widely expected to dominate the Memorial Day box office and potentially become the highest grossing film in the lucrative franchise's history.
For a franchise keep growing as it enters its second decade and sixth installment is nearly unheard of in Hollywood, where sequels tend to burn hot and fast, dying out quickly. Yet Universal Pictures has adroitly managed the car racing series by tapping into international markets, catering to under-appreciated moviegoing audiences and recognizing the power of Diesel fuel -- Vin Diesel that is.
Here are six takeaways from the "Fast & the Furious" franchise's success for rival studios trying to engineer their own box office Maserati's.( women and Latinos go to the movies tooCollapse )source
It still boggles my mind that Hollywood acts so !!shocked!! that people other than white dudes go to the movies.
...but I still think Riddick will be a flop.